Who are my users?

A user is a person who is trying to solve a problem and is looking for a product or service to help them solve it.


The user experience is the journey that the user takes with that product or service.

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One of the key challenges of getting to know your users is avoiding taking a narrow view of the user, or making assumptions about what users need based on stereotypes.

To reach as many users as possible, you’ll consider questions such as these as part of your user research approach:

  • Do my users have impairments or disabilities to consider–whether temporary, situational, or permanent?
  • How familiar are my users with technology?
  • How are my users accessing the product or service?
  • Where and when are my users accessing the product or service?
  • Have I considered all my potential users?

The goal for user research is to get the widest possible selection of potential users to include as research participants.

Actually, only for 2C services.


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