<h1 id="how-to-talk-to-users">How to Talk to Users<a aria-hidden="true" class="anchor-heading icon-link" href="#how-to-talk-to-users"></a></h1>
<h2 id="points">Points<a aria-hidden="true" class="anchor-heading icon-link" href="#points"></a></h2>
<hr>
Good founders maintain a direct connection to their users. No middleman!
<hr>
There are only 2 things you must do:
<ul>
<li>Write Code.</li>
<li>Talk to users.</li>
</ul>
<hr>
3 common errors when we try to conduct user interviews.
<ul>
<li>Talk about their life, not your idea.</li>
<li>Talk specifics, not hypotheticals.</li>
<li>Listen, don't talk.</li>
</ul>
Ref: book The Mom Test
<hr>
5 great questions:
<ul>
<li>What's the hardest part about [doing this thing]?</li>
<li>Tell me about the last time you encountered that problem...</li>
<li>Why was that hard?</li>
<li>What, if anything, have you done to try to solve the problem?</li>
<li>What don't you love about the solutions you've tried?</li>
</ul>
<hr>
Talking to users is useful at all stages:
<ul>
<li>Get idea? -> find users with problem</li>
<li>Built prototype? -> best first customer</li>
<li>Launched -> find product market fit</li>
</ul>
<hr>
Find first users with problem
<ul>
<li>Friends, coworkers, intros</li>
<li>Drop by in person!</li>
<li>Industry events</li>
</ul>
<hr>
Idea Stage
Tips
<ul>
<li>Take notes</li>
<li>Keep it casual</li>
<li>Careful with their time</li>
</ul>
<hr>
Prototype Stage
Identify best first customers
Find numerical answers to:
<ul>
<li>How much does this problem cost them?</li>
<li>How frequent is the problem?</li>
<li>How large is their budget?</li>
</ul>
<img src="/assets/images/2022-08-03-22-06-01.png" alt="best first customers">
<hr>
Launched Stage
Iterate towards Product Market Fit
Tips
<ul>
<li>Ask for phone number during sign up</li>
<li>Don't design by committee</li>
<li>Discard bad data</li>
</ul>

How to Talk to Users

whatiknown-ng


Hi, I am Zhou Zhiqiang! 👋

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